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Oct 27, 2024

16 Affordable Jewellery Brands You'll Love and Can Shop Now | Who What Wear

When you purchase through links on our site, we may earn an affiliate commission. Here’s how it works. Let's be straight here: There's absolutely a time and place for fine jewellery (aka those future

When you purchase through links on our site, we may earn an affiliate commission. Here’s how it works.

Let's be straight here: There's absolutely a time and place for fine jewellery (aka those future heirlooms that are purchased for a big birthday or presented in a little black box). But these aren't necessarily the pieces you want to be wearing on the average working day sitting in front of a laptop screen. One thing's for sure: There'll always be a space in our accessory arsenal for affordable jewellery that caters to our low-key fashion needs.

I, for one, don't subscribe to the idea that in order to look stylish you need to exclusively splash the cash on designer wares. I buy most of my jewellery from affordable brands and it has happily served me for years. It's all about keeping a beady eye out for a good-quality piece or classic design that will stand the test of time and cater to a variety of outfits and occasions.

If you're not sure where to start, let me help you. Below I'm sharing my little black book of chic (but more affordable) jewellery brands, whether that be high-street stores or lesser-known gems. From Daisy's everyday layering necklaces to Daphine's statement gold staples, scroll down to see and shop the 16 affordable brands I'm loving right now.

1. Best for Everyday: Daphine2. Most Versatile Jewellery Brand: Astrid & Miyu3. Best Chunky Jewellery Brand: Daisy Jewellery4. Best Sculptural Jewellery Brand: Loveness Lee5. Best Dainty Jewellery Brand: Monica Vinader

Founded in London in 2018 by Damasia Ball and Philippine de Follin, Daphine specialises in classic, timeless designs that are created to transcend trends. The brand's cocktail rings are a particular favourite of the fashion crowd.

Price range: £50-£200

Return policy: Free 14-day returns via Harvey Nichols

Simply adorable. Does it get more classic than a pair of gold hoops?

Perfectly capturing the laid-back, 'high glamour' of the 1970s'.

Wear this alone or stacked beside other favourites.

For affordable jewellery pieces that can be mixed and matched and layered up, take a look at Astrid & Miyu's collections. The minimal chains and gold vermeil hoops are perfect for both birthday presents and treat-yourself buys.

Price range: £30-£600

Return policy: Free 30-day return. Do not accept returns on Earrings & Huggies.

Sure to stand out in any jewellery collection.

Ideal for adding a celestial touch to your outfit.

A silhouette unlike any other.

I currently own a couple of chain and dainty layering necklaces from Daisy Jewellery, and I wear them every day. Like, I don't even take them off to shower (and they still look good as new). Toeing the line between trend-led and classic, it has everything from pearl pendants to Art Deco–inspired shield rings.

Price range: £20-£450

Return policy: Free 30-day returns

Sure to be your new obsession.

This chain proves snake necklaces are here to stay

Delicate yet so impactful.

Loveness Lee is a British jewellery brand known for its nature-inspired, sculptural designs. Handcrafted in London using a unique casting technique, each piece boasts intricate textures and organic shapes. With bold yet timeless pieces, Loveness Lee blends fine art and wearable jewellery, offering standout designs for those seeking sustainable, artisanal craftsmanship.

Price range: £75-£650

Return policy: Free 28-day returns

These look so designer.

I'll be using this and the focal point for all my stacking rings.

Who doesn't love a chic gold initial necklace?

If you've spent any time on Instagram, you've likely come across this influencer-favourite jewellery brand. While you'll spot some more expensive pieces on Monica Vinader's website (crafted from solid gold and diamond), there is also a range of elegant necklaces, earrings and rings under the £100 mark.

Price range: £38-£800

Return policy: Free 100-day returns

Monica Vinader can always be counted on to make streamlined silhouettes feel magical.

The hammered finish gives these a delightful antique feel.

The uneven appearance feels so cutting edge.

If you're interested in easy, everyday jewellery that still feels special, it's probable that you've already heard of Missoma. There's a reason why it's a go-to for those in the know. These pieces will instantly elevate even the simplest of looks.

Price range: £35-£6000

Return policy: Free 60-day returns

A splash of colour to keep things fresh.

This beautiful mixed metal ring is simply timeless.

Ask anyone in fashion and they'll send you to Missoma for the best statement hoops in the business.

If your taste is more dainty, head over to Otiumberg. These will be pieces you will wear for years to come with literally every outfit in your repertoire. Cue simple studs and stackable rings...

Price range: £35-£900

Return policy: Free 14-day returns

When in doubt, simple is always best.

This is such a cute gift for the loved ones in your life.

Layer these up in your ear stack.

This is one of the best of the bunch. Accessorize is an undisputed staple of the high street and online jewellery scene. In amongst the timeless, classic gems, you'll find striking costume and sterling silver pieces for £50 and under. Head to the new in sections for the latest and greatest.

Price range: £4-£26

Return policy: Free 30-day returns

Take it from us, gold earrings will never go out of style.

So reminiscent of a vintage classic.

A tennis bracelet is always a good idea.

With a mix of pieces and price points, Thomas Sabo has become a go-to for those classic jewellery pieces—especially if you like silver jewellery. Not so much a lesser-known secret, but a good one to keep in your repertoire all the same.

Price range: £7-£1260

Return policy: Free 30-day returns

So pretty and delicate.

These will look stunning with a crisp white shirt.

An heirloom in the making.

The entire WWW team love Mejuri for modern classics, especially the rings and hoops. The croissant dome ring is a particular favourite.

Price range: £30-£3000

Return policy: Free 30-day returns

So cute!

This shape is having a real moment.

Such a pretty bracelet for yourself or to send as a gift.

I'm having a bit of an ear-cuff moment, and Orelia has the best selection right now—and at such an affordable price point! Most are under £20. I'm eyeing the wavy ear cuff in particular.

Price range: £15-£65

Return policy: Free 30-day returns

This'll stand out even when layered amongst your other favourites.

Be prepared for compliments all day.

So on trend.

For classic designs and personalisable alphabet jewellery, take a look at Rachel Jackson London. I only discovered the brand recently, but I won't be forgetting it anytime soon.

Price range: £45-£145

Return policy: Free 30-day returns

Sometimes, a simple statement piece is all you need.

There's no better way to light up your ear game.

Designed to be worn and loved for years to come.

Abbot Lyon's pieces are so beautiful it's impossible to choose favourites. The creations feature a mix of classical and contemporary, so you can shop the exquisite jewellery that maximises on creativity.

Price range: £30-£100

Return policy: Free 100-day returns

Chunkier pieces do so much without even trying.

This feel so high-end.

So feminine, so graceful.

I love Edge of Ember for gorgeous, forever jewellery that doesn't break the bank. My favourites have to be the hoops, as well as the alphabet necklaces.

Price range: £40-£695

Return policy: Free 30-day returns

An everyday piece that's utterly extraordinary.

A piece as unique as you are.

Opt for a wider shape to heighten the effect.

Roxanne Assoulin's bright, creative pieces will bring the sunshine out whatever the weather. Since 2006 she has been designing mood-boosting jewellery with the kind of dedication and attention to detail that you can feel in every piece.

Price range: £45-£500

Return policy: Free 28-day returns via Net-a-Porter

Fun but still classy.

Heart earrings will liven up any ensemble.

The perfect way to let your jewellery do the talking.

For cute, fun-loving jewellery, there is truly no better place to turn than Crystal Haze. The nostaglia-fuelled designs ensure you're always in for a treat.

Price range: £70-£230

Return policy: Free 14-day returns via Harvey Nichols

Perfect for party season.

If you like your jewellery to come with a side of fun.

This is a classic.

Emily Dawes is the very definition of a fashion multi hyphenate. An editor, stylist and writer with over eleven years’ worth of experience in the industry, Emily is known for her impeccable taste, elegant outfit choices and being able to spot the next big thing in fashion from a mile off. Our readers loyally trust her advice and shopping suggestions; so much so she began her own column documenting the most expensive-looking pieces on the high street, which has become a top-performing piece of content for the Who What Wear brand.

Emily has worked for Who What Wear UK since 2020 in a myriad as roles, spanning from contributing editor and branded content editor. Now, she holds the position of affiliate editor and is responsible for the brand’s overall affiliate strategy, ideation and content execution. Working closely with Who What Wear UK’s affiliate manager, Emily has been instrumental in securing and nourishing brand partnerships, surpassing her goals as standard. Leading the team in tentpole shopping moments including Black Friday and Peak Trading, with Emily’s guidance and leadership, team Who What Wear is in a stronger affiliate position than ever before.

Prior to joining the Who What Wear team, Emily served as YOU Magazine’s acting fashion editor where she managed the fashion team and oversaw all fashion content output for the fast-paced weekly title. Emily is a stylist in her own right, having worked with a slew of VIP clients including writer and television personality, Elizabeth Day, as well as styling and art directing several celebrity cover shoots for glossy print publication, Grazia. Her adept fashion knowledge means brands regularly sought out to work with her as a consultant: previously she has developed marketing and content plans for brands for Cocoon and Edge of Ember. Before entering the industry, Emily obtained a Bachelor of Arts in English and American Studies with International Study from Nottingham University. Fun fact: Emily spent a year studying in America which saw her join a sorority during her time there.

When she’s not working or tracking down the chicest, new-in items to share with our audience, you’ll find Emily bestowing her East London home with her stylish flair, reading everything from the classics to cowboy romance novels and escaping to the country with husband, baby boy and dog, Roo, whenever she can.

Emily is currently on maternity leave.

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